Engineering consultancy
400% traffic increase
A website rebuild and content strategy supported the launch of an entirely new specialist division.
An established engineering consultancy was launching a new specialist division into a sector where it had delivery experience but almost no visibility. The existing website barely reflected the core business, let alone a new service line.
Projects were being delivered constantly but were not being documented, so there was nothing online for a prospective client to assess. Reporting was manual and disconnected from the website.
The brief was to give the new division a credible market presence quickly, and to make the wider practice's technical expertise findable while doing it.
Create market presence and enquiry flow for a service line starting from zero.
Attract visitors with genuine commercial intent rather than volume.
Document projects and capability across every service area.
The website was redesigned and rebuilt with a dedicated route for the new division, positioned around the client type it needed to reach rather than the internal team delivering it.
A full projects and case studies section was created, with imagery edited from engineers' own site photographs and write-ups structured around the technical challenge and the solution delivered.
SEO-optimised content was planned across every service area, targeting the specific sector and scheme terms buyers use rather than broad industry keywords. Capability and tender brochures were produced to support business development in parallel.
The in-house reporting system was integrated so project activity fed marketing content, and quarterly newsletters repurposed blogs, case studies and project updates into regular client communication.
New structure with a dedicated route for the specialist division.
Technical schemes documented from engineers' photography.
Business development collateral aligned to the new division.
The new division launched with a presence that matched the quality of the delivery behind it, and the wider practice gained a documented body of work it can point at during tenders. Marketing stopped being an afterthought and became part of how new service lines get taken to market.
Construction businesses need more than traffic. They need visibility, enquiries and commercial growth.
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