Most construction websites fail for the same handful of reasons: no proof, no clarity, and no obvious next step.
Use this as a checklist against your current site. Anything missing is costing you enquiries.
The pages you need
- A homepage that states what you do, for whom, and where — above the fold.
- A page per core service, written for the buyer rather than for you.
- A page per sector you serve, because a developer and a homeowner need different reassurance.
- Location pages for the areas you genuinely want work in.
- Case studies with outcomes, not just photo galleries.
- An about page with real faces, accreditations and history.
- A contact page that qualifies enquiries.
Proof elements that reduce buyer risk
- Accreditations and memberships displayed clearly.
- Insurance and certification details.
- Named testimonials, ideally with project context.
- Recent project photography, dated and specific.
- Team profiles — construction buyers buy from people.
Conversion details most sites get wrong
- Phone number tappable and visible on every screen.
- An enquiry form that asks about project type, budget range and timeline.
- Clear statements of minimum project size and coverage area.
- Fast load times on mobile data, not just on office broadband.
- A thank-you page that sets expectations for response time.
Key takeaways
- Proof reduces risk, and reducing risk is what wins construction work online.
- Separate pages for separate services, sectors and locations.
- Qualify in the form so your inbox is full of the right work.
- Mobile performance is the difference between an enquiry and a bounce.
FAQs
How many pages should a construction website have?
Enough for one page per service, sector and target location, plus proof pages. For most regional firms that means fifteen to forty pages, growing over time.
Do I need case studies if my projects are confidential?
Yes — anonymised case studies work well. Describe the sector, the challenge, the approach and the outcome without naming the client.
Should the website show prices?
Price ranges and 'projects from' guidance filter out unsuitable enquiries and build trust, even when exact pricing is impossible.