Google Ads for construction, run by people who know the work.
Get in front of people searching for exactly what you do, in exactly the areas you cover — and stop paying for clicks from jobs you'd never take.
Why construction companies lose work online.
Budget burned on bad clicks
Broad keywords bring students, suppliers and DIYers. Without negatives, half your spend never had a chance of converting.
Ads pointing at the homepage
Someone searching 'loft conversion Leeds' lands on a generic homepage, gets lost and leaves. The click is wasted.
No idea what a job costs to win
Clicks and impressions reported, but nobody tracks which calls became quotes and which quotes became contracts.
Marketing that speaks your language.
High-Intent Search Campaigns
Tight keyword sets around ready-to-buy searches, with aggressive negative lists to protect budget.
Geo-Targeting
Radius and postcode targeting around your depots and best-performing areas, with bid adjustments by location.
Landing Pages
Dedicated pages per campaign so ad, message and page match — the biggest lever on cost per lead.
Call Tracking & Recording
Every call attributed and measured, so you can hear the leads and score their quality.
Budget Control
Day-parting, device and audience adjustments so spend lands when your team can actually answer the phone.
Cost-Per-Job Reporting
Clear monthly reporting on spend, leads, quotes and won work — no jargon, no vanity metrics.
Questions we get from construction companies.
What budget do we need to start?
It depends entirely on your services and area — competitive urban trades cost more per click than rural specialists. We model realistic scenarios before you commit a penny.
Who owns the ad account?
You do. We work in your Google Ads account so all history, data and assets stay with you.
Does Google Ads work for commercial construction?
It can, for specific services like structural repairs, fit-out and specialist subcontracting. For pure tender work, SEO and LinkedIn usually pull harder.
How quickly do ads produce leads?
Often within the first week. The first month is about gathering data, then costs typically fall as we optimise.